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A Fresh take in
Digital Marketing
#KeepItFresh
© FRESCA 2024
ALL RIGHTS RESERVED
PDCJ
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PROJECT BACKGROUND
Mission:
Web Development, Social Media
Summary:
We redesigned JOY’s website to reflect a more modern, dynamic, and elevated version of her brand—staying true to her essence. We refined her color palette through subtle gradients, provided creative direction for her photoshoot, reorganized her content, and guided her in aligning her visual presence across social media.
Challenge:
Bringing a polished and contemporary look without losing JOY’s authenticity and personal connection with her audience. The challenge was to enhance her digital identity while keeping it approachable, warm, and real.
Fitness Coaching
Puerto Rico
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INDUSTRY
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CITY

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